BARBARA MURRAY

Producing | Directing | Writing | Creative Direction| Video Editing | Client Relations | Budget Planning | Branding | Target Marketing
Web Design | Photography  | Team Leadership | Graphic Design | Staff Management | Production | Corporate Communications

Imaginative, award winning creative professional with a strong background in orchestrating a broad spectrum of successful projects. Adept in analyzing and streamlining branding objectives and tailoring production videos to achieve and exceed client goals. Effectively develops and implements creative and targeted action plans to maximize productivity and product interest. Seasoned professional with value-added experience in brand communication, brand management, content development and entertainment marketing. Sets goals, establishes priorities, manages resources and develops targeted production plans. Excels at interacting with broad populations, including clients, production staff, vendors and related stakeholders.

PERSONAL BRAND

Creative Branding and Video Production Expert: Progressive career path as a creative executive to a Fortune 10 and 50 Company. Accumulated a wealth of proven expertise in industrial and corporate production, product development, branding and project management.
Client Expansion: Extensive media, video and product development experience having designed and developed thousands of training videos, corporate id videos, product launch videos and earned multiple Telly, Aurora and Summit Creative Awards.
Business Performance Challenger: Critical thinker with a focus on process streamlining and performance improvement. Unparalleled record of achieving business results demonstrated by key performance indicators: increased sales growth, business development and market expansion.

PROFESSIONAL EXPERIENCE

LEFT COAST PRODUCTIONS, Danville, CA
A boutique media company offering video production, graphic design, web design, photography and event production. 

Producer/Creative Director (1999-Present)
Spearhead the design, development and execution of a wide array of different productions designed to effectively represent client branding goals and objectives. Innovates business development activities by procuring and cultivating new clientele, including meeting with clients, discussing strategies and negotiating project scope, budgets and timelines. Create entire training programs, manuals and videos on a domestic and international scale. Manage all facets of day-to-day production activities such as developing and authoring scripts and manuals, casting different roles, hiring and supervising crew members, directing and handling post-production and special effects. Apply strong sales and marketing skills toward consistently achieving and surpassing sales quotas. Stay abreast of changing market conditions; integrate extensive research of individual prospects to determine client needs, financial capabilities and objectives.  Review and analyze completed projects to ensure that the production effectively targets client markets.    
Selected Accomplishments:

• Effectively overhauled an entire line of training videos reflecting the transition from Cingular to AT&T and earned 5 Telly Awards for authoring, producing and directing a series of training videos over a two year period.
• Steered the branding and creation of a new training program series (manual and video) for McKesson,a Fortune 10 company and distributed it throughout the nation.
• Led the development and production of the world tour event videos for TSMC, while adhering to strict Taiwanese standards; effectively demonstrated product functions and applicability.
• Directed and supervised an effective training video for Thoratec Corporation (First Responders) by researching numerous physician manuals and interviewing cardiac specialists and paramedics. Involved nationwide and multi-location shoot.
• Launched Shea Homes’ promotional videos and propelled large events; innovated a community-based Kite Festival, which bolstered sales by 400%.
• Earned a Telly Award for creating an award winning, recruiting video and company history video for Kyphon Global, which was named as the 9th best place to work in America.
• Functions as a continuous media expert and creative force for The Ryness Company.

Photography, Graphic Design - Academy of Arts University, San Francisco, CA

Law Major (Deans List) - Marshall University, Huntington, WV

Accounting and Business Major - University of Charleston, Charleston, WV

SF School of Digital Filmmaking,  San Francisco, CA (Script Writing);
Digital Media Academy, Stanford, Palo Alto, CA (After Effects Training);
One River Media, Walnut Creek, CA (Compression)

2009 M.A.C Awards for  Campaign Initiative / Special Events2009
2009 Telly Awards Non-Profit Campaign
2009 Two First Place Telly Awards for Narrative Film Entertainment
2008 Nine Telly Awards ‐ Writing, directing, use of humor, and web design
2008 Two Summit Creative Awards ‐ Use of humor and web design
2007 Two Telly Awards ‐ Producing, writing, and directing
2007 Aurora Award ‐ Writing and directing
2006 Two Telly Awards – Use of humor, writing and directing
2006 Summit Creative Award – Writing and directing
1995 Chosen as USA Choreographer to International Gymnestrada in Berlin, Germany
Creator of www.yourindiesareshowing.com – Online TV show
Published Photographer
Bay Area Women in Film Member
International Institute of Film

Writer and director for Wrong Number, a short comedy.  Official selection to the  Sacramento International Film Festival, Female Eye Film Festival, Toronto, and Smog Dance Film Festival, LA ( winner of Audience choice Award ),California Independent Film Festival, Livermore, CA.

Final Cut HD, Photoshop, Illustrator, Flash, Dreamweaver, In Design, Premiere, Swish, Word, Excel, Power Point, After Effects, Lightwave .

http://www.leftcoastproductions.com/demo

http://www.leftcoastproductions.com/bgca/

http://www.leftcoastproductions.com/wrongnumber/

http://www.leftcoastproductions.com/indies

http://www.leftcoastproductions.com/protivity/